Bakery Holste is a good practice example of a medium-sized company (100 employees) that has successfully implemented various types of digital processes within the company. The Bremen-based bakery successfully applied to two different programs: the go - digital program of the Federal Ministry for Economic Affairs and Climate Action and the unternehmensWert:Mensch plus program of the Federal Ministry of Labor and Social Affairs. The whole story began in 2019 with the application to the go-digital program, where the bakery's managing director, Jörn Holste, initiated digital processes in the company. However, it would be wrong to think that the entire process went without a hitch. One of the first things that had to be gradually changed were the habits of the employees. 

Much of the documentation in the bakery used to come by fax, with important messages accompanied by a bell. With the digitization of the process, the fax and the bell signal disappeared, which meant that employees sometimes did not know that they had received certain important messages, which had a negative impact on the overall efficiency of the company. The digitalization of the process introduced an internal form of communication between the bakers, allowing for the sharing of recipes and the improvement of the bakery's final products. 

However, text conversations, video materials, etc. were not limited to internal communication within the bakery but became tools that the bakery used to communicate with its customers via social networks. Much of the documentation associated with paper documents has been replaced by tablets, which greatly facilitates data processing and reduces the need for paper in the company. All of these processes have resulted in Holste Bakery becoming an example of good practice in the digital transformation of medium-sized companies.