Vögel GmbH, based in Missen-Wilhams in the Allgäu region, is a small family business in the building technology sector with around 24 employees. Despite its manageable size, the company has succeeded impressively in positioning itself as an attractive employer - especially for young talent. With creative, modern approaches, Vögel GmbH succeeds in both retaining existing employees and recruiting new specialists in a targeted manner.
A key success factor is the innovative use of social media. Vögel GmbH deliberately uses platforms such as TikTok and Instagram to convey an authentic and approachable image of the company. Employees are actively involved as so-called "corporate influencers": They shoot short dance videos, humorous sketches and everyday scenes from the company that reflect the team spirit and positive working atmosphere. This authentic content ensures high reach, positive feedback and significantly strengthens employer branding. Comments such as "Mega team!" or "I would start immediately if I lived closer" clearly show the effect of this strategy.
But it's not just the external image that is right - Vögel GmbH also creates attractive conditions internally. Flexible working hours, job-sharing models and individual options for organising everyday working life are integral parts of the personnel policy. This is the company's targeted response to the needs of young employees who prioritise self-determination and work-life balance.
The company is also characterised by a highly participative corporate culture. Employees are involved in decision-making, for example through regular team meetings, project workshops and ideas competitions. This not only promotes a sense of belonging, but also innovation and the assumption of responsibility within the team.
The topic of further training is also actively promoted: Employees receive individual development plans and access to external and internal training programmes. This not only increases professional expertise, but also strengthens personal loyalty to the company.
The results of this comprehensive strategy are remarkable: high employee satisfaction, very low staff turnover and an increasing number of qualified applications. Above all, the strong presence on social media and the creative use of modern communication tools have significantly raised the company's profile in rural areas and made recruiting noticeably easier.